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Ripe Or Rotten?
You've got the idea. But is it actually a good one?
Before you spend months (and potentially thousands) bringing an idea to market, let's find out whether there's actually a business in it.
Ripe or Rotten? puts your business or product idea through a commercial reality check, looking at the market, competition, positioning, pricing, audience and potential opportunities.
Perfect for: founders, start-ups, new products and those 2am “I've got a fucking brilliant idea” moments.
THE DETAIL
Ripe or Rotten? is an independent commercial reality check designed to help you pressure-test your idea before you throw serious time and money at bringing it to market.
We'll look at the opportunity objectively: the market, customer, competition, positioning, pricing, commercial potential and the gaps or risks you might not have considered.
And we'll tell you what we genuinely think.
No emotional attachment.
No telling you what you want to hear.
No trying to sell you a $50,000 launch campaign afterwards.
Just one question: is your idea Ripe... or Rotten?
WHAT WE'LL LOOK AT
Depending on your idea, our review may explore:
The Idea
What exactly are you selling, what problem does it solve and is the proposition clear?
The Customer
Who would actually buy it, why would they care and is there a genuine reason for them to choose it?
The Market
Is there evidence of demand and what is happening within the wider category?
The Competition
Who already does something similar, how are they positioned and where could your opportunity sit?
Positioning
What makes your idea different, relevant or commercially interesting?
Pricing + Packaging
How you're thinking about charging for it and whether there may be stronger ways to structure the offer.
Revenue Potential
How the idea could make money and whether there are additional revenue opportunities worth considering.
The Gaps
What hasn't been considered yet? What could derail the idea? What needs validating before you invest further?
The Opportunities
Other audiences, applications, partnerships, products, services or directions the original idea could potentially lead to.
And finally...
Our verdict.
RIPE, NOT RIPE YET... OR ROTTEN?
We're not here to destroy your dreams.
But we're also not here to blindly validate them.
Your idea might be:
RIPE
There's a commercially interesting opportunity here and we'd keep exploring it.
NOT RIPE YET
There's something in it, but parts of the proposition need more work, research or validation before we'd invest heavily.
ROTTEN
We've identified significant commercial issues that we'd want you to seriously consider before investing further.
And occasionally the answer might be:
The original idea isn't quite right... but while looking at it, we've spotted something potentially much better.
Those are our favourite ones.
WHAT YOU'RE BUYING
Your Ripe or Rotten? diagnostic includes:
Comprehensive Pre-Review Questionnaire
Tell us about your idea, the problem you're solving, your intended customers, pricing, competitors, plans and what you've already done.
Independent Research + Commercial Review
We'll investigate the market, competition, positioning and commercial landscape around your idea.
Commercial Opportunity Analysis
We'll look for strengths, weaknesses, gaps, risks and opportunities you may not have considered.
Pricing + Positioning Considerations
We'll assess how you're thinking about taking the idea to market and where we'd challenge or refine your approach.
Your Ripe or Rotten? Verdict
Our independent view of where the idea currently stands and what we'd do next.
WHAT HAPPENS AFTER YOU PURCHASE?
1. COMPLETE YOUR PURCHASE
Purchase Ripe or Rotten? here and you'll receive confirmation of your order.
2. COMPLETE YOUR QUESTIONNAIRE
We'll send you your Ripe or Rotten? questionnaire by email.
This is where you tell us everything.
The idea. The audience. The numbers. What you've researched. What you've already built. What you're worried about. And what you're hoping this thing could become.
Don't try to sell us the idea. Give us the truth.
The better the information you give us, the more useful our review can be.
3. WE DO THE DIGGING
Once we've received your completed questionnaire, we'll review your submission and conduct our independent research and commercial analysis.
4. YOU GET THE VERDICT
We'll deliver our findings, recommendations and Ripe or Rotten? verdict, including what we believe you should investigate, validate, change or consider next.
A QUICK REALITY CHECK
Ripe or Rotten? is a commercial diagnostic, not a guarantee that a business will succeed or fail.
Nobody can promise that.
Businesses are affected by execution, funding, timing, market conditions, competition, management and about 400 other things nobody can perfectly predict.
What we CAN give you is an experienced, independent commercial perspective before you make bigger decisions about where to invest your money and time.
Because spending a little money discovering an idea needs work is significantly cheaper than spending a bloody fortune discovering it after you've launched.
READY FOR THE VERDICT?
You've thought about it enough.
Let's find out what you've actually got.
Is your idea Ripe or Rotten?
You've got the idea. But is it actually a good one?
Before you spend months (and potentially thousands) bringing an idea to market, let's find out whether there's actually a business in it.
Ripe or Rotten? puts your business or product idea through a commercial reality check, looking at the market, competition, positioning, pricing, audience and potential opportunities.
Perfect for: founders, start-ups, new products and those 2am “I've got a fucking brilliant idea” moments.
THE DETAIL
Ripe or Rotten? is an independent commercial reality check designed to help you pressure-test your idea before you throw serious time and money at bringing it to market.
We'll look at the opportunity objectively: the market, customer, competition, positioning, pricing, commercial potential and the gaps or risks you might not have considered.
And we'll tell you what we genuinely think.
No emotional attachment.
No telling you what you want to hear.
No trying to sell you a $50,000 launch campaign afterwards.
Just one question: is your idea Ripe... or Rotten?
WHAT WE'LL LOOK AT
Depending on your idea, our review may explore:
The Idea
What exactly are you selling, what problem does it solve and is the proposition clear?
The Customer
Who would actually buy it, why would they care and is there a genuine reason for them to choose it?
The Market
Is there evidence of demand and what is happening within the wider category?
The Competition
Who already does something similar, how are they positioned and where could your opportunity sit?
Positioning
What makes your idea different, relevant or commercially interesting?
Pricing + Packaging
How you're thinking about charging for it and whether there may be stronger ways to structure the offer.
Revenue Potential
How the idea could make money and whether there are additional revenue opportunities worth considering.
The Gaps
What hasn't been considered yet? What could derail the idea? What needs validating before you invest further?
The Opportunities
Other audiences, applications, partnerships, products, services or directions the original idea could potentially lead to.
And finally...
Our verdict.
RIPE, NOT RIPE YET... OR ROTTEN?
We're not here to destroy your dreams.
But we're also not here to blindly validate them.
Your idea might be:
RIPE
There's a commercially interesting opportunity here and we'd keep exploring it.
NOT RIPE YET
There's something in it, but parts of the proposition need more work, research or validation before we'd invest heavily.
ROTTEN
We've identified significant commercial issues that we'd want you to seriously consider before investing further.
And occasionally the answer might be:
The original idea isn't quite right... but while looking at it, we've spotted something potentially much better.
Those are our favourite ones.
WHAT YOU'RE BUYING
Your Ripe or Rotten? diagnostic includes:
Comprehensive Pre-Review Questionnaire
Tell us about your idea, the problem you're solving, your intended customers, pricing, competitors, plans and what you've already done.
Independent Research + Commercial Review
We'll investigate the market, competition, positioning and commercial landscape around your idea.
Commercial Opportunity Analysis
We'll look for strengths, weaknesses, gaps, risks and opportunities you may not have considered.
Pricing + Positioning Considerations
We'll assess how you're thinking about taking the idea to market and where we'd challenge or refine your approach.
Your Ripe or Rotten? Verdict
Our independent view of where the idea currently stands and what we'd do next.
WHAT HAPPENS AFTER YOU PURCHASE?
1. COMPLETE YOUR PURCHASE
Purchase Ripe or Rotten? here and you'll receive confirmation of your order.
2. COMPLETE YOUR QUESTIONNAIRE
We'll send you your Ripe or Rotten? questionnaire by email.
This is where you tell us everything.
The idea. The audience. The numbers. What you've researched. What you've already built. What you're worried about. And what you're hoping this thing could become.
Don't try to sell us the idea. Give us the truth.
The better the information you give us, the more useful our review can be.
3. WE DO THE DIGGING
Once we've received your completed questionnaire, we'll review your submission and conduct our independent research and commercial analysis.
4. YOU GET THE VERDICT
We'll deliver our findings, recommendations and Ripe or Rotten? verdict, including what we believe you should investigate, validate, change or consider next.
A QUICK REALITY CHECK
Ripe or Rotten? is a commercial diagnostic, not a guarantee that a business will succeed or fail.
Nobody can promise that.
Businesses are affected by execution, funding, timing, market conditions, competition, management and about 400 other things nobody can perfectly predict.
What we CAN give you is an experienced, independent commercial perspective before you make bigger decisions about where to invest your money and time.
Because spending a little money discovering an idea needs work is significantly cheaper than spending a bloody fortune discovering it after you've launched.
READY FOR THE VERDICT?
You've thought about it enough.
Let's find out what you've actually got.
Is your idea Ripe or Rotten?