The Ripe Opportunity Audit

You know your business. We find the opportunities you're too close to see.

You've built the business.

You know what you sell, who buys it, how it works and probably every weird little workaround keeping the whole thing moving.

But when you're inside a business every single day, it can be bloody difficult to see it from the outside.

What aren't you seeing?

The Ripe Opportunity Audit is an independent commercial deep dive designed to uncover the revenue opportunities, gaps and potential directions hiding inside your existing business.

You tell us everything.

We do the digging.

Then we spend 90 minutes together exploring one very simple question:

Where are you leaving money and opportunity on the table?

WHAT WE'LL LOOK AT

Every business is different, so we don't go into your audit with a predetermined checklist of things we're hoping to sell you afterwards.

We're looking for opportunity.

Depending on your business, that might include:

Untapped Revenue Streams
Are there other ways your business could be making money?

Products + Services
Could you introduce something new, remove something unprofitable, package things differently or turn something you already do into another offer?

Pricing + Packaging
Are you charging appropriately? Could products or services be bundled, repositioned or structured differently?

Existing Customers
Could your customers buy more, buy something else, buy more frequently or stay with you longer?

New Customers + Markets
Are there customer segments, industries, locations or markets you haven't considered?

Upsell + Cross-Sell Opportunities
What else could your existing customers logically need from you?

Partnerships
Who already has the customers, audience, distribution, credibility or capabilities that could help you grow?

Underused Assets
Are you sitting on a database, expertise, intellectual property, equipment, technology, content, premises, relationships or an audience that isn't being properly utilised?

Positioning
Does the market understand what you do, why it matters and why they should choose you?

Sales + Customer Journey
Where could leads, customers or revenue be falling through the cracks?

Marketing
Are you investing in the right things — and are there opportunities you're currently overlooking?

The Bigger Picture
Could this business become something you haven't considered yet?

SOMETIMES THE BEST OPPORTUNITY ISN'T MORE MARKETING.

You might not need more leads.

You might need to make more from the customers you already have.

You might be undercharging.

You might have a service that could become a product.

A product that could become a subscription.

Expertise that could become training.

A predominantly B2C offer with a much bigger B2B opportunity.

A database you've barely touched.

A partnership that could put you in front of thousands of potential customers.

Or an idea sitting in the “one day” pile that deserves to be moved to the top.

Sometimes growth isn't about doing more. It's about seeing more.

WHAT YOU'RE BUYING

Your Ripe Opportunity Audit includes:

Comprehensive Business Questionnaire
We'll get under the hood of your business model, products and services, customers, pricing, revenue streams, sales, marketing, capacity, challenges and ambitions.

Independent Commercial Review
We'll review your responses and research your business before we meet.

Revenue + Opportunity Analysis
We'll specifically look for commercial gaps, untapped revenue, new markets, products, pricing, partnerships and other potential growth opportunities.

90-Minute Private Opportunity Session
We'll take you through what we've found, challenge some of your current thinking and explore the strongest opportunities together.

Clear Priorities
We'll help you identify which opportunities we believe deserve further investigation and where we'd focus next.

WHAT HAPPENS AFTER YOU PURCHASE?

1. COMPLETE YOUR PURCHASE

Purchase The Ripe Opportunity Audit here and you'll receive confirmation of your order.

2. COMPLETE YOUR QUESTIONNAIRE

We'll send you your detailed Ripe Opportunity Questionnaire by email.

This is where you tell us everything.

What you sell. What you charge. Where the money comes from. Who buys. What's profitable. What's not. What's working. What's driving you mad. What you've tried. What you've thought about trying. And where you'd ultimately like the business to go.

Don't give us the polished version. Give us the real one.

The more we understand about what's actually happening inside your business, the more useful we can be.

3. WE GO DIGGING

Once we've received your completed questionnaire, we'll independently review and research your business.

We'll look at what you're doing.

We'll look at what you're not doing.

We'll question things you've probably stopped questioning.

And we'll start looking for the money and opportunities you might be missing.

4. BOOK YOUR 90-MINUTE SESSION

Once our initial review is complete, we'll arrange your private 90-minute online Opportunity Session.

We'll take you through what we've found, throw ideas around, challenge assumptions and explore the opportunities we believe have the strongest commercial potential.

This isn't a presentation.

It's a working session about your business and where it could go next.

WHO IS THIS FOR?

The Ripe Opportunity Audit is designed for owners of established businesses who know there's more potential in what they've already built.

It could be right for you if:

Your business is performing well but growth has plateaued.

You want to increase revenue or profitability but aren't sure where to focus.

You're considering new products, services or markets.

You have plenty of ideas but don't know which ones are commercially worth pursuing.

You want to generate more value from your existing customers.

You're spending money on marketing but wondering whether that's actually where the opportunity lies.

You've become so close to the business that you need somebody completely objective to look at it.

Or you simply have that nagging feeling:

“There has to be more we could be doing with this business.”

There probably is.

Let's find it.

WHAT THIS ISN'T.

This isn't somebody spending 90 minutes telling you to post more on Instagram.

It's not a generic business coaching session.

It's not a templated growth plan.

And we're not going to promise to 5X your profit overnight without spending a dollar on advertising — via an ad we paid money to show you.

This is an independent commercial review.

We research.

We question.

We challenge.

We look for possibilities.

And then we tell you what we genuinely think.

A QUICK REALITY CHECK

The Ripe Opportunity Audit identifies potential commercial opportunities based on the information available to us, our independent research and more than two decades of marketing and commercial experience.

It isn't a guarantee that implementing an idea will generate a particular amount of revenue or profit.

Any opportunity still needs to be considered against your financial position, operational capacity, market conditions and appetite for investment.

Our job is to help you see what you might not be seeing — and identify which opportunities we believe are worth exploring further.

YOUR INVESTMENT

AUD $950

Your investment includes:

Comprehensive Ripe Opportunity Questionnaire
Independent pre-session commercial review + research
Identification of potential revenue, growth + commercial opportunities
Private 90-minute Opportunity Session

Sessions are conducted online and are available to businesses worldwide.

READY TO FIND OUT WHAT YOU'RE MISSING?

You've already built the business.

Now let's find out what else it could become.

You tell us everything about your business.

We'll tell you where we think you're leaving money and opportunity on the table.