The Supplies Mob

Industry: Safety Supplies for Construction, Infrastructure, Mining, Government, Education, Trades, Health and More
Location: Australia-wide

Relationship: Ongoing Retainer 4+ Years

Overview

The Supplies Mob is a proudly Indigenous-owned Australian business supplying high-quality products and safety solutions to a variety of sectors across Australia. As a long-standing retainer client, The Ripe Idea operates as their outsourced marketing department — managing every aspect of their brand, digital presence, campaigns and commercial strategy. This allows their team to focus on doing what they do best: delivering exceptional products, fostering community impact and growing their national footprint.

The Challenge

When The Supplies Mob approached us, they needed a complete marketing ecosystem that could support both their commercial expansion and their broader mission. They already had a culturally significant logo created by an Indigenous artist, but they required a partner who could build out the full brand system around it, improve their visibility, drive consistent leads and strengthen their presence across construction and government procurement channels. They also needed ongoing support with procurement and capability positioning.

The Solution

We expanded their brand identity, created structured marketing systems and developed a seamless, strategic digital presence. Acting as their marketing team under a monthly retainer, we manage everything from social media to trade show setups, from email campaigns to lead funnels. Our role has evolved into a proactive partnership — delivering both everyday marketing operations and high-level strategic direction to support growth and procurement success.

What We Delivered and Continue to Deliver:

• Brand extension and development based on their original Indigenous-designed logo

• Website design (which was then built by their own web developer whom we work closely with), SEO optimisation and ongoing maintenance

• Google Business Profile management and optimisation

• LinkedIn presence management and content support

• Social media management across all major platforms

• Paid social advertising strategy, creative development and execution

• Email marketing campaigns, automation and CRM workflows

• Lead generation strategy and funnel building

• Database growth, segmentation and communication strategy

• Tender assistance, capability statement refinement and submission support

• Trade show stand design, event setup, banners and promotional materials

• Brochures, flyers, product sheets and print collateral

• Full campaign ideation, creative direction and execution

• Ongoing ad-hoc support to meet fast-moving business needs

• A long-term retainer partnership with The Ripe Idea as their outsourced marketing department