Residential HQ
Industry: Real Estate
Location: Central Coast
Relationship: Project-Based Client - 2023
Overview
Residential HQ is a Central Coast–based real estate agency specialising in property management and residential sales. Having successfully traded for over a decade, the business was well established but ready for its next chapter. As a mobile agency without a traditional bricks-and-mortar office, Residential HQ needed a bold brand refresh that would stand out in a saturated real estate market and authentically reflect the energy, professionalism and personality of its director, Alana.
The Challenge
The Central Coast real estate market is highly competitive, with many agencies relying on similar visuals, language and positioning. Despite Residential HQ’s strong reputation and experience, their existing brand no longer reflected who they were or where they were heading. They needed a refreshed identity that felt modern, confident and distinctive, while supporting the extensive range of marketing materials required in real estate, from property campaigns to day-to-day client communications.
The Solution
We undertook a full brand refresh designed to differentiate Residential HQ from competitors and align the brand with Alana’s personality and leadership style. The focus was on creating a strong, recognisable visual identity that could flex across digital, print and on-the-ground applications. As a mobile agency, it was critical that the brand worked seamlessly across signage, collateral and online platforms, ensuring consistency and impact wherever the business showed up.
What We Delivered and Continue to Deliver:
Brand refresh including logo refinement and updated visual identity
Comprehensive brand guidelines to ensure consistency across all applications
Website refresh and structure aligned with the new brand
A full suite of real estate marketing materials to support sales and property management
Property campaign collateral designed for digital and print use
Signage concepts suitable for a mobile agency model
Templates and assets to support ongoing listings, client communication and marketing activity
A complete handover of brand assets to support long-term use and growth
Is Your Real Estate Agency Branding Turning Stale?
If your business has outgrown its brand or needs to stand out in a crowded market, The Ripe Idea can help you refresh, reposition and elevate your presence. We build brands that are distinctive, strategic and designed to work in the real world.