My Bodyworx

Industry: Holistic Health & Wellness Gym
Location: East Gosford, NSW

Overview

My Bodyworx is a Central Coast wellness brand built on the belief that every body works. After closing their previous gym, the owners were ready to relaunch with a fresh identity, a modern digital presence, and a suite of marketing tools that would position them for long-term growth.

The Challenge

The transition from an old gym model built around martial arts and athlete performance to a completely new brand required more than a new name, it required clarity, strategy, and a cohesive identity that reflected who they were becoming. The brand needed strength, warmth, and purpose, delivered consistently across every touchpoint to attract more than just high performance athletes.

The Solution

The Ripe Idea started by getting under the skin of the brand: their philosophy, members, values, and vision. From there, we developed a clear brand positioning and visual direction that shaped My Bodyworx away into a more premium, inclusive wellness space. We then mapped every key touchpoint — online and offline — to ensure the new brand would show up consistently wherever customers discovered, visited, or engaged with them.

What We Delivered

• Business renaming and brand strategy

• Brand identity design and visual guidelines

• Website copywriting, design and development

• SEO optimisation and ongoing updates

• Social media design and content planning

• DL Flyers, brochures, business cards, letterheads

• Custom designed digital recipe books

• Oudoor signage and wayfinding for the location

• Launch support to ensure a cohesive rollout across digital and physical channels to ensure the new brand entered the market with momentum and clarity.