My Menopause Matters

Industry: Women’s Health & Wellness Events
Location: Central Coast, NSW

Overview

My Menopause Matters was a one-day health and education event designed to support, empower, and inform women navigating perimenopause and menopause. Hosted on the NSW Central Coast, the event brought together over 100 women alongside leading health professionals, speakers, and local service providers to break the stigma and spark important conversations.

The Challenge

The event founders had the vision, the network, and the expertise, but needed a professional partner to bring it all to life. With no brand, no marketing collateral, and limited time, the challenge was to create a cohesive, polished presence that would appeal to women aged 35+, encourage ticket sales, and create an event experience that felt informative, supportive, and beautiful with just 5 weeks to do it.

The Solution

We created a warm, bold and empowering brand identity that resonated with the target demographic, honest, modern, and unafraid to tackle taboo topics. We managed everything from event branding to coordination and on-the-ground logistics. The promotional campaign was supported by strong social content, clear messaging, and physical flyers and posters that helped sell out the event.

What We Delivered

• Event branding

• Logo and visual identity

• Colour palette and style direction

• Social media content and management

• Print flyers and event posters

• Event logistics and run-sheet development

• Speaker support and coordination

• On-the-day event management

• Audience communication (emails, reminders, instructions)

• Post-event promotional materials