IndigeFab
Industry: Metal Fabrication - Construction & Infrastructure
Location: NSW
Relationship: Ongoing Retainer 4+ Years
Overview
IndigeFab is a Central Coast–based metal fabrication workshop located in Ourimbah, delivering high-quality fabrication services across some of New South Wales’ largest infrastructure projects. Operating in a highly technical, B2B environment, IndigeFab required a strong, credible brand presence that matched the scale, precision and professionalism of their work. The Ripe Idea partnered with IndigeFab to build a clear, consistent brand and supporting assets that position them confidently within the infrastructure and construction sector.
In 2024, IndigeFab was recognised as Indigenous Business of the Year, reinforcing their leadership, capability and impact within the infrastructure and construction sector.
The Challenge
While IndigeFab had the technical capability and project experience to compete at a high level, their brand and marketing materials did not yet reflect the scale or calibre of their work. They needed a professional identity and a suite of assets that would support tendering, stakeholder engagement and business development within a competitive, compliance-driven industry.
The Solution
We created a strong, industrial-appropriate brand identity and delivered practical, fit-for-purpose marketing assets designed specifically for a B2B infrastructure audience. Our approach focused on clarity, professionalism and consistency — ensuring IndigeFab could present their capabilities with confidence across digital, print and in-person environments.
What We Delivered and Continue to Deliver:
Logo design and full brand identity development
Comprehensive brand guidelines for consistent application
Stationery suite including business cards and letterheads
Website design and build to clearly communicate services and capability
Proposed signage concepts to support site and facility branding
Pull-up banners for events, meetings and industry engagement
Capability statements to support tendering and procurement processes
Launching a new business?
If your business operates in construction, infrastructure or heavy industry and needs branding and marketing that reflects the quality of your work, The Ripe Idea can help. We build strong, practical brands and assets that support credibility, growth and commercial success.