Ecofry

Industry: Hospitality Waste & Cooking Oil Recycling
Location: NSW

Overview

ECOFRY is a proudly Australian-owned business delivering fresh canola oil and collecting used cooking oil for recycling into renewable fuel. Servicing cafes, restaurants, pubs, and clubs across NSW, ECOFRY is committed to supporting local farmers, reducing landfill waste, and helping hospitality venues operate more sustainably.

The Challenge

When ECOFRY first engaged us, they were operating under two separate names—Sydney Recycling Services and Coastal Cooking Oils. In 2023, they expanded their offering to include fresh oil delivery, evolving into a full closed-loop service provider. However, the split branding lacked cohesion, clarity, and failed to reflect their statewide growth or environmental impact. With limited digital presence and inconsistent marketing assets, they needed a strategic rebrand and comprehensive marketing support to unify their identity, communicate their value, and position them for scalable growth.

The Solution

For over three years, we’ve acted as ECOFRY’s outsourced marketing department—strategising, designing, and delivering every element of their brand and communications. We unified the business under the new ECOFRY brand, developed a high-performing website, launched targeted lead generation campaigns, and built a strong digital and offline presence across NSW.

From managing their social media and trade show activations to designing brochures, bottle labels, and eye-catching truck wraps, we’ve ensured every touchpoint tells a consistent and compelling story. Today, we continue to provide full-service strategic and creative support as ECOFRY scales into new markets and product lines.

What We Delivered

• Business renaming and brand strategy

• Brand identity design and visual guidelines

• Website copywriting, design and development

• SEO optimisation and ongoing updates

• Social media management and content planning

• Meta lead generation ad campaigns

• Email marketing

• Trade show booth design and signage

• Flyers, brochures, business cards and branded bottle labels

• Fleet branding and truck wrap design

• Ongoing campaign development and strategic marketing advice

Overview

Centre Stage Painting is a high-end painting and decorating business known for expert workmanship, attention to detail, and a quality-over-quantity approach. Led by a master painter with decades of experience, the business caters to homeowners, builders, and developers who want premium finishes done right the first time.

The Challenge

Despite glowing word-of-mouth referrals and exceptional work, Centre Stage had no brand identity and a generic website that did little to justify their higher price point. Without a professional logo or visual system, their premium service wasn’t being reflected in their marketing. They also needed a strategy to attract new clients in a highly competitive local market.

The Solution

We developed a sophisticated, confident brand identity that positioned Centre Stage as a top-tier provider. From colour palette to typography, every element was designed to appeal to discerning homeowners and builders looking for a standout finish. Instead of building a new site from scratch, we optimised their existing website for SEO to improve visibility. Then we rolled out a smart combination of Meta ads and letterbox drops to reach both digital and local audiences.

What We Delivered

• Brand strategy and positioning

• Logo design and visual identity system

• Colour palette, fonts and brand guidelines

• SEO optimisation for existing website

• Meta (Facebook + Instagram) ad campaigns

• Targeted letterbox drop design and strategy

• Campaign copywriting and lead generation strategy

• Ongoing marketing support and advisory