Ecofry
Industry: Hospitality Waste & Cooking Oil Recycling
Location: NSW
Overview
ECOFRY is a proudly Australian-owned business delivering fresh canola oil and collecting used cooking oil for recycling into renewable fuel. Servicing cafes, restaurants, pubs, and clubs across NSW, ECOFRY is committed to supporting local farmers, reducing landfill waste, and helping hospitality venues operate more sustainably.
The Challenge
When ECOFRY first engaged us in 2022, they were operating under two separate names—Sydney Recycling Services and Coastal Cooking Oils, focusing solely on waste oil collection. In 2023, they expanded their offering to include fresh oil delivery, evolving into a full closed-loop service provider. However, the split branding lacked cohesion, clarity, and failed to reflect their growth or environmental impact. With limited digital presence and inconsistent marketing assets, they needed a strategic rebrand and comprehensive marketing support to unify their identity, communicate their value, and position them for scalable growth.
The Solution
For over three years, we acted as ECOFRY’s outsourced marketing department—strategising, designing, and delivering every element of their brand and communications. We unified the business under the new ECOFRY brand, developed a high-performing website, launched targeted lead generation campaigns, and built a strong digital and offline presence across NSW.
From managing their social media and trade show activations to designing brochures, bottle labels, and eye-catching truck wraps, we ensured every touchpoint tells a consistent and compelling story.
What We Delivered
Business renaming and brand strategy
Brand identity design and visual guidelines
Website copywriting, design and development
SEO optimisation and ongoing updates
Social media management and content planning
Meta lead generation ad campaigns
Email marketing
Trade show booth design and signage
Flyers, brochures, business cards, equipment sigange and branded bottle labels
Fleet branding and truck wrap design
Ongoing campaign development and strategic marketing advice
Need branding or marketing that actually gets results?
If you want clear messaging, clean design, and strategy that makes sense, start with our client discovery form. We’ll send you a tailored proposal to suit your goals and budget.