Align & Activate

Industry: Health & Wellness
Location: NSW

Relationship: Project-based Client 1 Year for business set-up 2022

Overview

Align & Activate is a chiropractic practice founded by Sara Winchester, who relocated her business from Manly on Sydney’s Northern Beaches to Terrigal on the Central Coast. As part of this move, Sara made the decision to rebrand and open her own independent practice. The Ripe Idea partnered with her to create a strong, cohesive brand and provide all the assets required to confidently launch and operate her new business from day one.

The Challenge

Moving locations and starting a new practice from scratch presented both an opportunity and a challenge. Sara needed a brand that reflected her professional expertise, personal philosophy and the calm, aligned approach of her practice. She also required practical, ready-to-use marketing assets to support her launch while retaining the flexibility to manage and grow the business independently.

The Solution

We developed a strong, considered and premium brand identity and delivered a complete suite of launch-ready assets. Our approach focused on clarity, consistency and empowerment, ensuring Sara had everything she needed to confidently present her business, attract clients and manage her brand moving forward. By providing a clear framework and polished assets, we enabled her to focus on patient care while stepping into business ownership with confidence.

What We Delivered and Continue to Deliver:

• Logo design and full brand identity development

• Comprehensive brand guidelines to ensure consistency

• Website mock-up and design framework to support a self-built website

• Stationery suite including business cards, letterheads and A5 notepads

• Small-format signage to support in-practice branding

• Full handover of all brand and marketing assets for independent use